Brand Equity | Brands 'poised to rise' beyond boundaries

2016-01-08 8

They're brands that have hit top gear to be at the apex on home turf. But what's caught their pace on the global circuit? Tune in as India's ace marketers - Mukund Rajan, Chief Brand Officer, Tata Group, Shireesh Joshi, Head of Strategic Marketing, Godrej Group and Apurva Chamaria, Vice President & Head of Global Brand & Digital Marketing, HCL Tech - discuss their challenges on taking the 'global' turn, with Sonali Krishna on Brand Equity.

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